The Standout Audit
— A Holistic Branding Guide for Service Providers
The 80+ page step-by-step brand audit guide to magnetize your ideal clients intentionally, strategically, and unapologetically.
When Was the Last Time You Worked on Your Branding?
You’re testing and implementing what has been “proven” to work for businesses in 2025 to attract, connect, and convert your audience. This could involve regularly learning about organic marketing. You’re jumping on trends to escape the 200-view jail and experimenting with carousel, Reels, and TikTok formats popular in your industry. Experts say that blogs and email marketing are “in,” and your brand is posting blogs and emailing leads.
However, you’re not seeing results after readjusting your content and platforms. My question for you is, did you make these moves based on your mission, values, and what you bring to the table, both expertise and personality?
If people are watching and engaging but not visiting your site, inquiring, following, or subscribing to your email list, it’s a sign that your brand isn’t sticking. Your audience sees those same trends rolled out by countless other brands daily. When your content follows suit without showcasing what makes your brand unique, it gets lost in the noise. That’s why they interact with your brand—and then keep scrolling.
But what would it look like if your brand finally clicked with the right audience while staying true to your mission, purpose, and values?
This isn't a quick "fill it out in a weekend" workbook. It’s not a one-time use, either. The Standout Audit helps you research, reflect, and refine, making aligned business decisions based on real insights that allow you to stand out and attract your ideal clients by doing things your way. That’s why I designed this workbook to help you audit your brand for the first time, and also for you to use every quarter to track your progress.
Imagine if your branding helps you:
Stop second-guessing your business decisions by feeling aligned and confident in what your brand stands for.
Create messaging that clicks with your dream clients.
Know exactly what makes you stand out — and OWN it.
Move forward with clarity, consistency, and authenticity.
What’s Inside The Standout Audit?
Your Brand’s Name: A simple, multistep process to audit your brand’s name to determine whether it’s working for or against your brand.
Brand Foundations 1: The framework to define and reconnect with your brand’s true core elements: mission, vision, purpose, and values.
Your Clients: Get clear on who your ideal client is, what they want, and how to reach them on a deep, emotional level.
Market Research: A step-by-step research guide to reflect and dig deeper on how your clients really perceive your business to see if it stacks up with the brand you’re building.
Market Scan: Analyze your competitors and spot clear opportunities to differentiate your brand from others in the industry.
Standing Out: Identify what makes you exceptional, from your one-of-a-kind story to your talents and expertise, that no other brand can replicate.
Brand Foundations 2: Refine your brand messaging and values based on real insights to lock in a foundation that attracts and converts.
Accountability: Go from ideation to execution by setting up sustainable, step-by-step improvements not only on your marketing, but also across every business department and track your progress.
Ready to finally own your space in the market?
GET IT FOR
$297
Start building a brand that doesn’t just fit in. Make it magnetic, strategic, and unmistakably yours.
GET IT FOR
$297